"VODKA PITCH FOR MARKETING PLAN"

VELOUR VODKA
*For the relaxed, no fuss, glamorous women.
*An on the go light beverage
-carbonated with peach, lemon, and strawberry extracts
-no harsh after taste
-drink chilled straight out of the vile, over ice (can also be mixed)
*packaged in a small non-breakable frosted red vile, or tall slender vase with elegant silver detailing
*vile sold separately or in casing convenient for parties
*Price Point: $19.99 case/$5.99 separate vile/Large Vase $29.99
*Selling, connivance, relaxation, and glamor.
*Sold at specialty Liquor stores (Think Lee's Liquor)
also, Walmart, Larger Kroger Brand Super Markets
*Our appeal is to the easiness of our beverage elegant crafting our bottles. To create the convince of GLAMOR.
*Promotion: Sample tasting at the liquor stores, VELOUR VODKA theme event at night clubs, Three streamed commercials, T-shirts, vintage themed postcards to put in bags at specialty boutiques, as well as a party events at a couple specific boutique locations on Melrose Ave and Robertson Blvd. in Los Angeles, with free decorative bottles to customers and taste testing, and an Ad in LA Times.

VELOUR VODKA sells GLAMOR. CONNIVANCE. RELATION.
Elegantly designed, frosted polycarbonate Vales and Vases, in assorted colors for every woman’s appeal. This beverage is a no-fuss way to socialize, relax and have fun. No more mixing drinks, VELOUR VODKA is light flavored and carbonated. Designed to drink straight with no harsh after taste.

VELOUR VODKA: “A light, flavored, POSH, on-the-go, carbonated beverage.”
“For the relaxed GLAMOROUS woman.”
Experience cocktail hour with glamor and no fuss.
Sold in a small vile, or a long slender vase. Dink chilled or over ice.
“Relaxing never looked so glamorous.”