Many people believe Marketing and Advertising are the same thing, when actually they are very different. Advertising is only one (among many) very important components of Marketing and is seen more as promotional tool. Here are a couple brief descriptions: Marketing is the process taken to identify the potential market you are aiming for. Advertising is brand promotion, gets the word out, and involves tactics such as Ads, flyers, billboards, commercials’, and is more money focused.
Marketing is more customer focused , it takes more strategic planning and relies more on perception of the business. Both Marketing and Advertising are extremely important to the success of a business and if well thought out and executed properly can be the icing on the cake for any budding business. "Advertising is impersonal, one-way mass communication about a product or organization that is paid for by a marketer." MKTG, Lamb pg. 212. This quote sums it up pretty well.
The best way for me to understand the difference between marketing and advertising, is to look at it like the marketers hire the advertisers.
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