Week 3: EOC
My purchasing decisions are always based on a combination of three things, routine, quality, or money. I am a true shopper but never frivolous. I always have a reason and purpose for every buying decision I make.
When grocery shopping, I base my decisions on healthiness and taste. I will always buy the “name brand” ingredients when cooking from scratch, mostly because I think it tastes better. Whether or not that’s true, I’m not sure.
Drug and beauty products are always the most expensive but I never stray away because, why fix it isn’t broken. Plus, I will never take the chance that a product works the same. I wouldn’t want to save $2 and then have my hair fall out. Same goes for Tylenol, cough syrup, etc. When I’m sick I want to get well, the generic brands never seem like they are as strong or get me well quite as fast.
I’m probably the most picky when it comes to toiletry products. I always buy the same brand and will NEVER purchase anything else, even if it’s twice as expensive. Certain brands truly work better and bathroom goods are never a good place to cheat yourself.
The one area that I usually don’t have a rhyme or reason for my buying decisions is retail shopping. I love clothes; I see them as an art and self expression. Many of my decisions are baced on trends. However, I see myself as a trend setter therefore my purchases are usually based on passion and originality of the product. I don’t like to look like everyone else therefore I don’t shop at just one place. Although, I am currently a student, so the fact that I am forced to live on a budget gets in the way. Currently, I find myself shopping on the internet where I am less likely to be enticed by the displays and set-ups in the stores and boutiques that have all the “extras” that make it so difficult to walk out of a store with just one thing.
“The internet appeals to men who find it an easy way to shop for clothing and gifts.” MKTG, Lamb pg. 75, the internet has made a gateway to not just male buyers but woman as well. Women are getting busier and busier they’re not just “stay at home moms” anymore but working women with families. If anything, they need to expand their marketing more towards women, with more user friendly websites and a focus on the “21st century working mom.”
Thursday, July 30, 2009
Wednesday, July 29, 2009
"Me As A Consumer"
Week 2: EOC
My needs, wants and taste, as a consumer varies depending on time, money, and the environment I am living in. I have noticed the since moving from Las Angeles my tastes and my concern for value have change. Previously I was much more frivolous with my money and cared more about instant gratification, no matter what the cost may be.
Currently I am a student living in Las Vegas. My income is low and I primarily live off student loans, money from my parents, and any side work or acting jobs that may come along while balancing school work. I live with my cousin and his two little girls. A lot of my buying varies on their needs as well as mine especially when it comes to grocery purchases.
I am the perfect description of a Generation Y consumer. Impatient, family oriented, majorly focused on time management, opinionated and diverse. When I go shopping I focus on quality and value. I enjoy stores that offer trendy styles at low costs and give me staples for my wardrobe. I’m not partial to any one particular store or place to shop, I find myself strolling around all (mall) boutiques until something really catches my eye. Most of the time, I will always buy at that point. As for grocery and food needs, I shop at the closest store to my house but I prefer Trader Joes if I have the time to shop and drive to the location.
For my current lifestyle, everything needs to be fast, easy, and a comfortable shopping environment. I strongly dislike discount stores and large retail companies, not because they don’t have good deals but they give me anxiety and take too long to get through. I have to admit I enjoy front of the store displays and fast, easy to make good tasting foods.
My needs, wants and taste, as a consumer varies depending on time, money, and the environment I am living in. I have noticed the since moving from Las Angeles my tastes and my concern for value have change. Previously I was much more frivolous with my money and cared more about instant gratification, no matter what the cost may be.
Currently I am a student living in Las Vegas. My income is low and I primarily live off student loans, money from my parents, and any side work or acting jobs that may come along while balancing school work. I live with my cousin and his two little girls. A lot of my buying varies on their needs as well as mine especially when it comes to grocery purchases.
I am the perfect description of a Generation Y consumer. Impatient, family oriented, majorly focused on time management, opinionated and diverse. When I go shopping I focus on quality and value. I enjoy stores that offer trendy styles at low costs and give me staples for my wardrobe. I’m not partial to any one particular store or place to shop, I find myself strolling around all (mall) boutiques until something really catches my eye. Most of the time, I will always buy at that point. As for grocery and food needs, I shop at the closest store to my house but I prefer Trader Joes if I have the time to shop and drive to the location.
For my current lifestyle, everything needs to be fast, easy, and a comfortable shopping environment. I strongly dislike discount stores and large retail companies, not because they don’t have good deals but they give me anxiety and take too long to get through. I have to admit I enjoy front of the store displays and fast, easy to make good tasting foods.
Thursday, July 16, 2009
"Quality Customer Experience"
Week 1 : EOC
I had been on vacation for three weeks and like everyone else the bills still come rolling in. So due to the lovely advances in technology I paid my bills online via Blackberry. I returned home on a Sunday evening exhausted, jetlagged and hit the sack as fast as I could get through the front door, knowing that I would have a wonderfully long week ahead of me. Come Monday morning I woke up, did all of my morning rituals as usual, then sat down for a cup of my delicious iced coffee looking forward turning on the TV and watching The View before going about my busy day. Little did I know there would be a glitch in my plan. GASP! The TV would only show me paid programming. So as fast as I could dial my little cell phone I got Direct TV on the line. Now not only was I grouchy due to the fact I was jetlagged but my delicious iced coffee hadn’t kicked in and now my TV wasn’t working. Let me tell you the last thing I wanted to do is chat with a Direct TV guy and I’m sure he wasn’t too pleased to speak with me either. But even with my less than pleasant attitude he was very patient, calm, and understanding. As it turns out my bill had not been paid so in turn, my TV was shut off, which by all means is reasonable. However, even though my payment had not yet been confirmed, he turned it right back on after I explained that I had sent the payment in via internet Blackberry. Within minutes all was resolved. This gentleman listened to me rant and rave while staying very calm and understanding, which is somewhat contagious, because it calmed me right down as well. I applaud this customer service salesman and Direct TV for promoting good customer service. I also apologize for being a [insert choice word here].
I had been on vacation for three weeks and like everyone else the bills still come rolling in. So due to the lovely advances in technology I paid my bills online via Blackberry. I returned home on a Sunday evening exhausted, jetlagged and hit the sack as fast as I could get through the front door, knowing that I would have a wonderfully long week ahead of me. Come Monday morning I woke up, did all of my morning rituals as usual, then sat down for a cup of my delicious iced coffee looking forward turning on the TV and watching The View before going about my busy day. Little did I know there would be a glitch in my plan. GASP! The TV would only show me paid programming. So as fast as I could dial my little cell phone I got Direct TV on the line. Now not only was I grouchy due to the fact I was jetlagged but my delicious iced coffee hadn’t kicked in and now my TV wasn’t working. Let me tell you the last thing I wanted to do is chat with a Direct TV guy and I’m sure he wasn’t too pleased to speak with me either. But even with my less than pleasant attitude he was very patient, calm, and understanding. As it turns out my bill had not been paid so in turn, my TV was shut off, which by all means is reasonable. However, even though my payment had not yet been confirmed, he turned it right back on after I explained that I had sent the payment in via internet Blackberry. Within minutes all was resolved. This gentleman listened to me rant and rave while staying very calm and understanding, which is somewhat contagious, because it calmed me right down as well. I applaud this customer service salesman and Direct TV for promoting good customer service. I also apologize for being a [insert choice word here].
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