"Opinions about Marketing and Advertising"

A great marketing plan can make a great product sky rocket with success. The same goes for just an alright product, with a well thought out marketing plan, a product that may have been looked over before, can suddenly be sparkling and new to its specific buyers market. But there is something to say for the marketing plan alone, does the marketing plan actually make the product what it is? I think so. In my opinion, every product is just mediocre until it is marketed properly and to its specific buyers market. "It’s a sign of the times when a company with as strong of a marketing strategy as Starbucks is having financial difficulty.” (Lana Cunningham: http://lulucunning.blogspot.com/) “Marketing can make you come back for more and more.
They want to continue to keep you satisfied and keep you coming back to their product.” (Cierra Esparza http://ccmarieproductions.blogspot.com/) Lana and Cierra prove my point. Starbucks has an excellent marketing strategy, who else sells five dollar coffees that you can make at home for twenty five cents? They sell their environment to a tee. No coffee company does it better than them (or so we think) but really what we should say is no one markets it better than them. But even Starbucks is having difficulty right during this economic recession. So I ask so what does that say for all of the other little coffee companies that have followed in their footsteps?As I previously discussed Marketing and Advertising are vastly different but one needs the other to survive. You can market a product all y u want but if no one ever here’s about it how will it sell? If the product isn’t marketed to the right demographic who will buy it? “…marketing and advertising complement each other. Although they are fairly different, both are needed in creating a successful business.” (Shantay Reaze: http://fashionistafyi.blogspot.com/) Quoted very nicely on Shanty’s blog, she makes my point quit clear. Starbucks wouldn’t sell twenty five cent coffees for five dollars if they didn’t market their product to the proper demographic and then advertise to them as well. As I said before advertising is just a component of marketing, but a very important component at that. No successful marketing plan can succeed without a successful Advertising campaignWeek 5: EOC