VELOUR VODKA
*For the relaxed, no fuss, glamorous women.
*An on the go light beverage
-carbonated with peach, lemon, and strawberry extracts
-no harsh after taste
-drink chilled straight out of the vile, over ice (can also be mixed)
*packaged in a small non-breakable frosted red vile, or tall slender vase with elegant silver detailing
*vile sold separately or in casing convenient for parties
*Price Point: $19.99 case/$5.99 separate vile/Large Vase $29.99
*Selling, connivance, relaxation, and glamor.
*Sold at specialty Liquor stores (Think Lee's Liquor)
also, Walmart, Larger Kroger Brand Super Markets
*Our appeal is to the easiness of our beverage elegant crafting our bottles. To create the convince of GLAMOR.
*Promotion: Sample tasting at the liquor stores, VELOUR VODKA theme event at night clubs, Three streamed commercials, T-shirts, vintage themed postcards to put in bags at specialty boutiques, as well as a party events at a couple specific boutique locations on Melrose Ave and Robertson Blvd. in Los Angeles, with free decorative bottles to customers and taste testing, and an Ad in LA Times.
VELOUR VODKA sells GLAMOR. CONNIVANCE. RELATION.
Elegantly designed, frosted polycarbonate Vales and Vases, in assorted colors for every woman’s appeal. This beverage is a no-fuss way to socialize, relax and have fun. No more mixing drinks, VELOUR VODKA is light flavored and carbonated. Designed to drink straight with no harsh after taste.
VELOUR VODKA: “A light, flavored, POSH, on-the-go, carbonated beverage.”
“For the relaxed GLAMOROUS woman.”
Experience cocktail hour with glamor and no fuss.
Sold in a small vile, or a long slender vase. Dink chilled or over ice.
“Relaxing never looked so glamorous.”
Thursday, August 27, 2009
"3's About ME"
Fun Jessi Facts
* I‘ve been called “Hollywood, Messy Jessi and Corn Face.”
* My jobs have included Modeling, Acting, and Professional Equestrian
* I was born in Indiana, live in Los Angeles and am currently in Las Vegas attending school.
* My favorite shows are, “Friends”, “Gossip Girl”, and “Grey’s Anatomy”
* I have traveled all over but my favorites are, Disney World (Orlando), Yellowstone National Park, and The Bahamas.
* Most frequent emails I receive are from my agent, good friend Nicole and my sister.
*Delicious food favorites: Corn on the cob, string cheese, and mashed potatoes with melted butter on top.
*The cars I enjoy: VW Golf, VW Beetle, and Subaru
*I’m looking forward to graduating from the Art Institute, Traveling Europe and getting my production company off the ground.
* I‘ve been called “Hollywood, Messy Jessi and Corn Face.”
* My jobs have included Modeling, Acting, and Professional Equestrian
* I was born in Indiana, live in Los Angeles and am currently in Las Vegas attending school.
* My favorite shows are, “Friends”, “Gossip Girl”, and “Grey’s Anatomy”
* I have traveled all over but my favorites are, Disney World (Orlando), Yellowstone National Park, and The Bahamas.
* Most frequent emails I receive are from my agent, good friend Nicole and my sister.
*Delicious food favorites: Corn on the cob, string cheese, and mashed potatoes with melted butter on top.
*The cars I enjoy: VW Golf, VW Beetle, and Subaru
*I’m looking forward to graduating from the Art Institute, Traveling Europe and getting my production company off the ground.
Thursday, August 20, 2009
DJMC Productions
The Alpha Omega 9000-Finger Scanner
Chistopher Robinson, Melvin Alvaradl,
Dontre Waggoner and Jessi Harker
We began by brainstorming different ideas and products that we already like. At first, we thought of improving video games, shoes, skateboards, music, or movies. Our first idea was the all purpose retractable sneaker. The sole would slide off and on with different inserts making it capable of going from casual to the club, but after close evaluation we determined that if people were to buy this shoe why wouldn’t they just change shoes before they went out? Our brainstorming went through a dry spell ending up aiming towards fashionable designer sunglass’ with quality lenses when Christopher came up with the micro chip credit card. Our first plan was to embed a chip in people’s wrist to prevent identity and credit card theft; however that didn’t sound to appealing. That’s when we came up with the Finger Scanner.
The Alpha Omega 9000 Finger Scanner will be sold to Banks, credit card companies, Corporations and hospitals to further prevent identity and/or credit card theft. It’s a little machine that scans your finger print. No more signatures and key codes The Alpha Omega 9000 scans your finger print to ensure you are the only one accessing your valuable personal information.
A Fast, Safe, Secure way to protect your identity!
Chistopher Robinson, Melvin Alvaradl,
Dontre Waggoner and Jessi Harker
We began by brainstorming different ideas and products that we already like. At first, we thought of improving video games, shoes, skateboards, music, or movies. Our first idea was the all purpose retractable sneaker. The sole would slide off and on with different inserts making it capable of going from casual to the club, but after close evaluation we determined that if people were to buy this shoe why wouldn’t they just change shoes before they went out? Our brainstorming went through a dry spell ending up aiming towards fashionable designer sunglass’ with quality lenses when Christopher came up with the micro chip credit card. Our first plan was to embed a chip in people’s wrist to prevent identity and credit card theft; however that didn’t sound to appealing. That’s when we came up with the Finger Scanner.
The Alpha Omega 9000 Finger Scanner will be sold to Banks, credit card companies, Corporations and hospitals to further prevent identity and/or credit card theft. It’s a little machine that scans your finger print. No more signatures and key codes The Alpha Omega 9000 scans your finger print to ensure you are the only one accessing your valuable personal information.
A Fast, Safe, Secure way to protect your identity!
Thursday, August 13, 2009
"Opinions about Marketing and Advertising"
A great marketing plan can make a great product sky rocket with success. The same goes for just an alright product, with a well thought out marketing plan, a product that may have been looked over before, can suddenly be sparkling and new to its specific buyers market. But there is something to say for the marketing plan alone, does the marketing plan actually make the product what it is? I think so. In my opinion, every product is just mediocre until it is marketed properly and to its specific buyers market. "It’s a sign of the times when a company with as strong of a marketing strategy as Starbucks is having financial difficulty.” (Lana Cunningham: http://lulucunning.blogspot.com/) “Marketing can make you come back for more and more.
They want to continue to keep you satisfied and keep you coming back to their product.” (Cierra Esparza http://ccmarieproductions.blogspot.com/) Lana and Cierra prove my point. Starbucks has an excellent marketing strategy, who else sells five dollar coffees that you can make at home for twenty five cents? They sell their environment to a tee. No coffee company does it better than them (or so we think) but really what we should say is no one markets it better than them. But even Starbucks is having difficulty right during this economic recession. So I ask so what does that say for all of the other little coffee companies that have followed in their footsteps?As I previously discussed Marketing and Advertising are vastly different but one needs the other to survive. You can market a product all y u want but if no one ever here’s about it how will it sell? If the product isn’t marketed to the right demographic who will buy it? “…marketing and advertising complement each other. Although they are fairly different, both are needed in creating a successful business.” (Shantay Reaze: http://fashionistafyi.blogspot.com/) Quoted very nicely on Shanty’s blog, she makes my point quit clear. Starbucks wouldn’t sell twenty five cent coffees for five dollars if they didn’t market their product to the proper demographic and then advertise to them as well. As I said before advertising is just a component of marketing, but a very important component at that. No successful marketing plan can succeed without a successful Advertising campaignWeek 5: EOC
They want to continue to keep you satisfied and keep you coming back to their product.” (Cierra Esparza http://ccmarieproductions.blogspot.com/) Lana and Cierra prove my point. Starbucks has an excellent marketing strategy, who else sells five dollar coffees that you can make at home for twenty five cents? They sell their environment to a tee. No coffee company does it better than them (or so we think) but really what we should say is no one markets it better than them. But even Starbucks is having difficulty right during this economic recession. So I ask so what does that say for all of the other little coffee companies that have followed in their footsteps?As I previously discussed Marketing and Advertising are vastly different but one needs the other to survive. You can market a product all y u want but if no one ever here’s about it how will it sell? If the product isn’t marketed to the right demographic who will buy it? “…marketing and advertising complement each other. Although they are fairly different, both are needed in creating a successful business.” (Shantay Reaze: http://fashionistafyi.blogspot.com/) Quoted very nicely on Shanty’s blog, she makes my point quit clear. Starbucks wouldn’t sell twenty five cent coffees for five dollars if they didn’t market their product to the proper demographic and then advertise to them as well. As I said before advertising is just a component of marketing, but a very important component at that. No successful marketing plan can succeed without a successful Advertising campaignWeek 5: EOC
Thursday, August 6, 2009
"The difference between Marketing and Advertising"
Week 4 EOC
Many people believe Marketing and Advertising are the same thing, when actually they are very different. Advertising is only one (among many) very important components of Marketing and is seen more as promotional tool. Here are a couple brief descriptions: Marketing is the process taken to identify the potential market you are aiming for. Advertising is brand promotion, gets the word out, and involves tactics such as Ads, flyers, billboards, commercials’, and is more money focused.
Many people believe Marketing and Advertising are the same thing, when actually they are very different. Advertising is only one (among many) very important components of Marketing and is seen more as promotional tool. Here are a couple brief descriptions: Marketing is the process taken to identify the potential market you are aiming for. Advertising is brand promotion, gets the word out, and involves tactics such as Ads, flyers, billboards, commercials’, and is more money focused.
Marketing is more customer focused , it takes more strategic planning and relies more on perception of the business. Both Marketing and Advertising are extremely important to the success of a business and if well thought out and executed properly can be the icing on the cake for any budding business. "Advertising is impersonal, one-way mass communication about a product or organization that is paid for by a marketer." MKTG, Lamb pg. 212. This quote sums it up pretty well.
The best way for me to understand the difference between marketing and advertising, is to look at it like the marketers hire the advertisers.
Thursday, July 30, 2009
"How I Buy Stuff"
Week 3: EOC
My purchasing decisions are always based on a combination of three things, routine, quality, or money. I am a true shopper but never frivolous. I always have a reason and purpose for every buying decision I make.
When grocery shopping, I base my decisions on healthiness and taste. I will always buy the “name brand” ingredients when cooking from scratch, mostly because I think it tastes better. Whether or not that’s true, I’m not sure.
Drug and beauty products are always the most expensive but I never stray away because, why fix it isn’t broken. Plus, I will never take the chance that a product works the same. I wouldn’t want to save $2 and then have my hair fall out. Same goes for Tylenol, cough syrup, etc. When I’m sick I want to get well, the generic brands never seem like they are as strong or get me well quite as fast.
I’m probably the most picky when it comes to toiletry products. I always buy the same brand and will NEVER purchase anything else, even if it’s twice as expensive. Certain brands truly work better and bathroom goods are never a good place to cheat yourself.
The one area that I usually don’t have a rhyme or reason for my buying decisions is retail shopping. I love clothes; I see them as an art and self expression. Many of my decisions are baced on trends. However, I see myself as a trend setter therefore my purchases are usually based on passion and originality of the product. I don’t like to look like everyone else therefore I don’t shop at just one place. Although, I am currently a student, so the fact that I am forced to live on a budget gets in the way. Currently, I find myself shopping on the internet where I am less likely to be enticed by the displays and set-ups in the stores and boutiques that have all the “extras” that make it so difficult to walk out of a store with just one thing.
“The internet appeals to men who find it an easy way to shop for clothing and gifts.” MKTG, Lamb pg. 75, the internet has made a gateway to not just male buyers but woman as well. Women are getting busier and busier they’re not just “stay at home moms” anymore but working women with families. If anything, they need to expand their marketing more towards women, with more user friendly websites and a focus on the “21st century working mom.”
My purchasing decisions are always based on a combination of three things, routine, quality, or money. I am a true shopper but never frivolous. I always have a reason and purpose for every buying decision I make.
When grocery shopping, I base my decisions on healthiness and taste. I will always buy the “name brand” ingredients when cooking from scratch, mostly because I think it tastes better. Whether or not that’s true, I’m not sure.
Drug and beauty products are always the most expensive but I never stray away because, why fix it isn’t broken. Plus, I will never take the chance that a product works the same. I wouldn’t want to save $2 and then have my hair fall out. Same goes for Tylenol, cough syrup, etc. When I’m sick I want to get well, the generic brands never seem like they are as strong or get me well quite as fast.
I’m probably the most picky when it comes to toiletry products. I always buy the same brand and will NEVER purchase anything else, even if it’s twice as expensive. Certain brands truly work better and bathroom goods are never a good place to cheat yourself.
The one area that I usually don’t have a rhyme or reason for my buying decisions is retail shopping. I love clothes; I see them as an art and self expression. Many of my decisions are baced on trends. However, I see myself as a trend setter therefore my purchases are usually based on passion and originality of the product. I don’t like to look like everyone else therefore I don’t shop at just one place. Although, I am currently a student, so the fact that I am forced to live on a budget gets in the way. Currently, I find myself shopping on the internet where I am less likely to be enticed by the displays and set-ups in the stores and boutiques that have all the “extras” that make it so difficult to walk out of a store with just one thing.
“The internet appeals to men who find it an easy way to shop for clothing and gifts.” MKTG, Lamb pg. 75, the internet has made a gateway to not just male buyers but woman as well. Women are getting busier and busier they’re not just “stay at home moms” anymore but working women with families. If anything, they need to expand their marketing more towards women, with more user friendly websites and a focus on the “21st century working mom.”
Wednesday, July 29, 2009
"Me As A Consumer"
Week 2: EOC
My needs, wants and taste, as a consumer varies depending on time, money, and the environment I am living in. I have noticed the since moving from Las Angeles my tastes and my concern for value have change. Previously I was much more frivolous with my money and cared more about instant gratification, no matter what the cost may be.
Currently I am a student living in Las Vegas. My income is low and I primarily live off student loans, money from my parents, and any side work or acting jobs that may come along while balancing school work. I live with my cousin and his two little girls. A lot of my buying varies on their needs as well as mine especially when it comes to grocery purchases.
I am the perfect description of a Generation Y consumer. Impatient, family oriented, majorly focused on time management, opinionated and diverse. When I go shopping I focus on quality and value. I enjoy stores that offer trendy styles at low costs and give me staples for my wardrobe. I’m not partial to any one particular store or place to shop, I find myself strolling around all (mall) boutiques until something really catches my eye. Most of the time, I will always buy at that point. As for grocery and food needs, I shop at the closest store to my house but I prefer Trader Joes if I have the time to shop and drive to the location.
For my current lifestyle, everything needs to be fast, easy, and a comfortable shopping environment. I strongly dislike discount stores and large retail companies, not because they don’t have good deals but they give me anxiety and take too long to get through. I have to admit I enjoy front of the store displays and fast, easy to make good tasting foods.
My needs, wants and taste, as a consumer varies depending on time, money, and the environment I am living in. I have noticed the since moving from Las Angeles my tastes and my concern for value have change. Previously I was much more frivolous with my money and cared more about instant gratification, no matter what the cost may be.
Currently I am a student living in Las Vegas. My income is low and I primarily live off student loans, money from my parents, and any side work or acting jobs that may come along while balancing school work. I live with my cousin and his two little girls. A lot of my buying varies on their needs as well as mine especially when it comes to grocery purchases.
I am the perfect description of a Generation Y consumer. Impatient, family oriented, majorly focused on time management, opinionated and diverse. When I go shopping I focus on quality and value. I enjoy stores that offer trendy styles at low costs and give me staples for my wardrobe. I’m not partial to any one particular store or place to shop, I find myself strolling around all (mall) boutiques until something really catches my eye. Most of the time, I will always buy at that point. As for grocery and food needs, I shop at the closest store to my house but I prefer Trader Joes if I have the time to shop and drive to the location.
For my current lifestyle, everything needs to be fast, easy, and a comfortable shopping environment. I strongly dislike discount stores and large retail companies, not because they don’t have good deals but they give me anxiety and take too long to get through. I have to admit I enjoy front of the store displays and fast, easy to make good tasting foods.
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